Advertising, branding and web development

OUR METHODOLOGY

Eyemotive uses a version of the classic 4D methodology, which divides each project into four distinct stages:

Define. We start by asking a lot of questions, to get a full understanding of objectives and definition of requirements within the context of the business strategy. This results in a solid action plan and budget.

Design. We then translate the project definition into specific functional and technical requirements. From here, all components are identified as to their role in the solution, including all architectural, software, production, visual and messaging elements. During this stage, we conduct iterative design reviews with the client to ensure that all elements are meeting the stated objectives.

Develop. Using a timeline with key review points, all the pieces are assembled. In the case of online projects, we provide a staging interface for the client, as well as conduct ongoing tests for function and compatibility.

Deploy. Once complete, rollout is executed according to a pre-plan, including coordination with all third-party partners. For websites, appropriate SEO features and programs implemented. Training and support functions are put into motion. On larger projects, deployment is followed by a debriefing session between the client and our team.

ADVERTISING

We’ve done a lot of effective ads and campaigns in the B2B technology space, with a few chicken wings added for flavor. Our approach is action-focused and based on the idea that even if you’re selling embedded systems software, you’re talking to real humans with many levels of entry -- intellectual, emotional, humorous -- for the message to get through.

• Campaign creative development
• Copywriting
• Print advertising
• Online advertising/banners

IDENTITY/BRANDING

Your brand is the embodiment of your company's promise to all who interact with it. And every component of your communications and design will either 1. support your brand objectives, 2. serve no branding purpose at all, or 3. actively work against those objectives. We approach each element of your program not as a standalone project, but as a key piece of your brand mosaic, so every interaction with every element pays off on that promise.

• Corporate identity
• Product identity
• Event and program identity
• Trademark screening
• Print collateral
• Online collateral
• Packaging
• Point of purchase
• Tradeshow display design

WEB DEVELOPMENT

Your website is no longer just a business card or brochure, but is increasingly becoming the platform for innovation in your business. Our web development team starts every project by looking at where you want to be in the future, not just on launch day. We focus on brand-strengthening design, user experience, web standards and site functionality, and most importantly, on making sure that the site’s architecture and technology base is future-focused.

• Website design and development
• Content management systems (CMS)
• E-commerce/storefront/transaction processing
• Website maintenance
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Email campaigns
• Flash animation
  
• E-newsletters