When the concept of a restaurant chain based on a wild menu of 30 flavors of buffalo wings was still a concept, we were given the challenge of developing the brand image that would represent a carefree environment, exciting flavors and a little bit of craziness. The wing-walker logo, wood-type poster styles and references to early twentieth century entertainment were the direction we took. The identity elements were very effectively brought indoors by Wingnuts’ architectural firm.