Toshiba’s electronic components group makes flash memory for the OEM and consumer markets, and they engaged us to develop a symbol for the promotion of a pretty significant marketing message: Toshiba invented flash memory. We incorporated the symbol into advertising, collateral, and the packaging we designed for Toshiba’s entry into the consumer flash retail market under its own brand.

In order to get the word out to distributors on Toshiba’s industrial LCD display offerings, we designed a 3D mailer that introduced the line in print, and then provided detailed product information on one of Toshiba’s own USB flash drives.